{"id":20,"date":"2022-05-10T11:34:27","date_gmt":"2022-05-10T02:34:27","guid":{"rendered":"https:\/\/hereinjapan.com\/japan\/?p=20"},"modified":"2025-01-13T11:49:05","modified_gmt":"2025-01-13T02:49:05","slug":"innovation-in-the-wagashijapanese-confectionery-industry","status":"publish","type":"post","link":"https:\/\/hereinjapan.com\/japan\/innovation-in-the-wagashijapanese-confectionery-industry\/","title":{"rendered":"Innovation in the Wagashi Industry"},"content":{"rendered":"\n<p>There are many long-established shops in Kyoto that have been in business for more than 100 years. In order to continue operating, they must not only maintain their traditions but also continue to innovate to meet the needs of the times.<\/p>\n\n\n\n<p>\u4eac\u90fd\u306b\u306f100\u5e74\u4ee5\u4e0a\u7d9a\u304f\u8001\u8217\u304c\u6570\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u8001\u8217\u3067\u5c45\u7d9a\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u4f1d\u7d71\u3092\u5b88\u308b\u3060\u3051\u3067\u306a\u304f\u6642\u4ee3\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u9769\u65b0\u3092\u7d9a\u3051\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hereinjapan.com\/japan\/innovation-in-the-wagashijapanese-confectionery-industry\/#How_about_%E8%80%81%E8%88%97%EF%BC%88%E3%81%97%E3%81%AB%E3%81%9B%EF%BC%89Shinise\" >How about \u8001\u8217\uff08\u3057\u306b\u305b\uff09Shinise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hereinjapan.com\/japan\/innovation-in-the-wagashijapanese-confectionery-industry\/#The_Japanese_confectionery_industry_is_undergoing_a_period_of_change\" >The Japanese confectionery industry is undergoing a period of change.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hereinjapan.com\/japan\/innovation-in-the-wagashijapanese-confectionery-industry\/#_Small_yokan\" >&nbsp;Small yokan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hereinjapan.com\/japan\/innovation-in-the-wagashijapanese-confectionery-industry\/#Proposing_a_New_Way_to_Eat\" >Proposing a New Way to Eat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hereinjapan.com\/japan\/innovation-in-the-wagashijapanese-confectionery-industry\/#Insta-worthy\" >Insta-worthy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hereinjapan.com\/japan\/innovation-in-the-wagashijapanese-confectionery-industry\/#Collaboration_with_Western_sweets\" >Collaboration with Western sweets<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_about_%E8%80%81%E8%88%97%EF%BC%88%E3%81%97%E3%81%AB%E3%81%9B%EF%BC%89Shinise\"><\/span>How about \u8001\u8217\uff08\u3057\u306b\u305b\uff09Shinise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>(1) To protect and carry on the business of one's ancestors.<\/p>\n\n\n\n<p>(2) A store that has continued to prosper from generation to generation. Also, the trust and patronage gained from customers.<\/p>\n\n\n\n<p>\u8001\u8217\uff08\u3057\u306b\u305b\uff09Shinise<\/p>\n\n\n\n<p>\u2460\u5148\u7956\u4ee3\u3005\u306e\u696d\u3092\u5b88\u308a\u3064\u3050\u3053\u3068\u3002<\/p>\n\n\n\n<p>\u2461\u5148\u7956\u4ee3\u3005\u304b\u3089\u7d9a\u3044\u3066\u7e41\u660c\u3057\u3066\u3044\u308b\u5e97\u3002\u307e\u305f\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u5f97\u305f\u9867\u5ba2\u306e\u4fe1\u7528\u30fb\u611b\u9867\u3002<\/p>\n\n\n\n<p>\u2193Definition of Shinise<\/p>\n\n\n\n<p>http:\/\/www.asahi.com\/special\/kotoba\/archive2015\/danwa\/2011060100011.html<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Japanese_confectionery_industry_is_undergoing_a_period_of_change\"><\/span>The Japanese confectionery industry is undergoing a period of change.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It seems that the time has come for the Japanese confectionery industry to innovate. The reasons are changing user tastes due to the spread of Western confectionaries, and the fact that women are entering the workforce and no longer have the time to enjoy Japanese confectionaries.<\/p>\n\n\n\n<p>In Japan, a large percentage of women prefer sweet foods, and wagashi are made to be eaten slowly.<\/p>\n\n\n\n<p>One of my favorite things to do is to observe how new wagashi products change with the times.<\/p>\n\n\n\n<p>\u548c\u83d3\u5b50\u696d\u754c\u306f\u9769\u65b0\u3092\u3057\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u6642\u671f\u306b\u6765\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002\u6d0b\u83d3\u5b50\u306e\u666e\u53ca\u306b\u3088\u308b\u597d\u307f\u306e\u5909\u5316\u3001\u5973\u6027\u306e\u793e\u4f1a\u9032\u51fa\u306b\u3088\u308a\u3086\u3063\u304f\u308a\u548c\u83d3\u5b50\u3092\u697d\u3057\u3080\u6642\u9593\u304c\u306a\u304f\u306a\u3063\u3066\u304d\u305f\u4e8b\u306a\u3069\u304c\u3001\u305d\u306e\u8981\u56e0\u3068\u3057\u3066\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65e5\u672c\u3067\u306f\u7518\u3044\u7269\u3092\u597d\u3080\u306e\u306f\u5973\u6027\u306e\u5272\u5408\u304c\u591a\u304f\u3001\u548c\u83d3\u5b50\u306f\u6642\u9593\u3092\u304b\u3051\u3066\u697d\u3057\u3080\u3088\u3046\u306b\u4f5c\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u548c\u83d3\u5b50\u306e\u65b0\u5546\u54c1\u304c\u6642\u4ee3\u3068\u5171\u306b\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u3066\u3044\u304f\u306e\u304b\u89b3\u5bdf\u3059\u308b\u306e\u3082\u79c1\u306e\u697d\u3057\u307f\u306e1\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Small_yokan\"><\/span><strong>&nbsp;Small yokan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/hereinjapan.com\/japan\/wp-content\/uploads\/2022\/05\/IMG_20211207_203915-150x150.jpg\" alt=\"\" class=\"wp-image-37\"\/><\/figure>\n\n\n\n<p>Until a few years ago, yokans were only available in big sizes that we had to cut with a knife. Small sized yokans are convenient for handing out and easy to eat at work since there are no need to use a toothpicks and dishes.<\/p>\n\n\n\n<p>\u7f8a\u7fb9\u306f\u6570\u5e74\u524d\u307e\u3067\u306f\u5305\u4e01\u3067\u5207\u308a\u5206\u3051\u308b\u30b5\u30a4\u30ba\u306e\u7269\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u5c0f\u3055\u3044\u30b5\u30a4\u30ba\u306e\u7f8a\u7fb9\u306f\u914d\u308b\u6642\u306b\u4fbf\u5229\u3067\u3059\u3057\u3001\u694a\u679d\u3084\u304a\u76bf\u3092\u4f7f\u308f\u306a\u304f\u3066\u826f\u3044\u306e\u3067\u3001\u4ed5\u4e8b\u4e2d\u3067\u3082\u6c17\u8efd\u306b\u98df\u3079\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proposing_a_New_Way_to_Eat\"><\/span>Proposing a New Way to Eat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/hereinjapan.com\/japan\/wp-content\/uploads\/2022\/05\/IMG20220501105700-150x150.jpg\" alt=\"\" class=\"wp-image-35 lazyload\"\/><\/figure>\n\n\n\n<p>Whoever came up with the idea of eating sliced yokan on bread is brilliant!<\/p>\n\n\n\n<p>In Nagoya, there is a kind of toast called Ogura Toast, which is topped with anko (red bean paste) and butter, but I never expected a Japanese confectioner would suggest it.<\/p>\n\n\n\n<p>\u30b9\u30e9\u30a4\u30b9\u3057\u305f\u7f8a\u7fb9\u3092\u98df\u30d1\u30f3\u306b\u4e57\u305b\u3066\u98df\u3079\u308b\u4e8b\u3092\u767a\u60f3\u3057\u305f\u4eba\u306f\u7d20\u6674\u3089\u3057\u3044\uff01\u540d\u53e4\u5c4b\u3067\u306f\u5c0f\u5009\u30c8\u30fc\u30b9\u30c8\u3068\u3044\u3046\u3042\u3093\u3053\u3068\u30d0\u30bf\u30fc\u3092\u4e57\u305b\u305f\u30c8\u30fc\u30b9\u30c8\u306e\u98df\u3079\u65b9\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u548c\u83d3\u5b50\u5c4b\u304c\u305d\u308c\u3092\u63d0\u6848\u3059\u308b\u3068\u306f\u601d\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insta-worthy\"><\/span>Insta-worthy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/hereinjapan.com\/japan\/wp-content\/uploads\/2022\/05\/IMG20220501105412-150x150.jpg\" alt=\"\" class=\"wp-image-34 lazyload\"\/><\/figure>\n\n\n\n<p>Originally, wagashi were beautiful, but recently they seem to be even more conscious of being Instagram-worthy. Ubatama used to be only brown, but now there are colorful products. It makes us want to try different flavors.<\/p>\n\n\n\n<p>\u5143\u3005\u3001\u548c\u83d3\u5b50\u306f\u7f8e\u3057\u3044\u306e\u3067\u3059\u304c\u3001\u6700\u8fd1\u66f4\u306b\u30a4\u30f3\u30b9\u30bf\u6620\u3048\u3092\u610f\u8b58\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002\u70cf\u7fbd\u7389\u306f\u8336\u8272\u3057\u304b\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u30ab\u30e9\u30d5\u30eb\u306a\u5546\u54c1\u304c\u51fa\u3066\u3044\u307e\u3057\u305f\u3002\u8272\u3093\u306a\u5473\u3092\u8a66\u3057\u3066\u307f\u305f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Collaboration_with_Western_sweets\"><\/span>Collaboration with Western sweets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/hereinjapan.com\/japan\/wp-content\/uploads\/2022\/05\/IMG20220501105809-150x150.jpg\" alt=\"\" class=\"wp-image-36 lazyload\"\/><\/figure>\n\n\n\n<p>The number of items incorporating Western sweets has also increased. I wonder what Yokan with dried fruits tastes like. I am very curious.<\/p>\n\n\n\n<p>\u6d0b\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3<\/p>\n\n\n\n<p>\u6d0b\u83d3\u5b50\u306e\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u305f\u7269\u3082\u5897\u3048\u307e\u3057\u305f\u3002\u30c9\u30e9\u30a4\u30d5\u30eb\u30fc\u30c4\u3068\u5408\u308f\u305b\u305f\u7f8a\u7fb9\u306f\u3069\u3093\u306a\u5473\u304c\u3059\u308b\u3093\u3060\u308d\u3046\u3002\u3068\u3066\u3082\u6c17\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>There are many long-established shops in Kyoto that have been in business for more than 100 years. In order to continue \u2026<\/p>\n","protected":false},"author":1,"featured_media":42,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[9,7,13,8],"class_list":["post-20","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-kyoto","tag-sweets","tag-trend","tag-wagashi"],"_links":{"self":[{"href":"https:\/\/hereinjapan.com\/japan\/wp-json\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hereinjapan.com\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hereinjapan.com\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hereinjapan.com\/japan\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hereinjapan.com\/japan\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":16,"href":"https:\/\/hereinjapan.com\/japan\/wp-json\/wp\/v2\/posts\/20\/revisions"}],"predecessor-version":[{"id":842,"href":"https:\/\/hereinjapan.com\/japan\/wp-json\/wp\/v2\/posts\/20\/revisions\/842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hereinjapan.com\/japan\/wp-json\/wp\/v2\/media\/42"}],"wp:attachment":[{"href":"https:\/\/hereinjapan.com\/japan\/wp-json\/wp\/v2\/media?parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hereinjapan.com\/japan\/wp-json\/wp\/v2\/categories?post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hereinjapan.com\/japan\/wp-json\/wp\/v2\/tags?post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}